Amazon Just Announced Three AI-Made Animated Series and They’re Heading to Prime Video
The studio says the fund will back proof-of-concept pilots and shorts while Project Nara gives selected creators AI production tools.
- On Wednesday, Amazon MGM Studios and Amazon Web Services announced the GenAI Creators Fund, greenlighting three original animated series for Prime Video with funding and AI production tools.
- Amazon MGM Studios developed Project Nara, a purpose-built AI production platform on AWS infrastructure, to streamline creative workflows while positioning human creativity at the center of production.
- The three greenlit projects are 'Punky Duck' from Emmy winner Jorge R. Gutierrez, 'Love, Diana Music Hunters' from Albie Hecht , and 'Cupcake & Friends' from BuzzFeed Studios.
- Built on AWS infrastructure with model-agnostic architecture, Project Nara integrates Adobe Suite and industry tools, enabling creators to complete pilots in five weeks and reduce production costs.
- Samira Panah Bakhtiar, General Manager of Media and Entertainment for AWS, stated the initiative will lead to a 'leveling of the playing field' by supporting both established filmmakers and digital-native startups.
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Their creators judge the "revolutionary" process.
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Amazon MGM Studios launched on Wednesday (27) a fund to encourage the use of artificial intelligence in content production and approved the first three projects that will benefit from the initiative. The announcement was made during the annual AI on the Lot conference, held this week by Amazon MGM Studios. The entertainment giant revealed the first images of the animated series that will be published on its streaming platform. The GenAI Creators…
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The Manila TimesAmazon greenlights AI-generated shows for children
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