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Linkedin Partners with Amazon Ads
The deal adds LinkedIn job title, industry and seniority signals to Amazon DSP campaigns as Amazon seeks to attract more B2B advertisers.
Summary by Social Media Today
6 Articles
6 Articles
Amazon, LinkedIn Team For B2B Inventory Ahead Of Upfront
LinkedIn brings its first-party audience data to Amazon Ads’ streaming TV inventory through "Microsoft Monetize," the supply-side platform of LinkedIn parent Microsoft. Advertisers running on Amazon DSP will have an option to reach B2B audiences in premium TV environments.
Coverage Details
Total News Sources6
Leaning Left0Leaning Right0Center3Last Updated100% Center
Bias Distribution
- 100% of the sources are Center
100% Center
C 100%
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