US Edition
This Amazon Lens Upgrade Lets You Scan a Product IRL and Find It Online in One Click
5 Articles
5 Articles
Amazon Lens Live Visual Tool: Features & How It Works
Shopping online usually starts with a search bar, but sometimes you don’t even know what to type or what the name of the item is. It could be a dress on Instagram, sneakers on someone jogging on the street, or furniture in your friend’s shop. Usually, that would mean typing endless keywords into a search bar, hoping for the right match, and we know how stressful that can get.That’s where Amazon wants to change the game. With Lens Live, its new A…
The retail industry is in a constant race to integrate artificial intelligence (IA) and augmented reality to transform the consumer's experience.In an increasingly competitive global market, giants like Google and Pinterest have already implemented visual search tools that allow their users to find product information with just pointing the camera on their phone. Amazon will now use real-time visual search with the help of the cellular camera to…
Amazon Launches Lens Live AI Shopping Tool
Table of contentsA Strategic Play in Visual CommerceThe Technology Behind the StrategyMarket Positioning and Competitive ImplicationsThe Consumer Experience RevolutionStrategic Business ImplicationsThe Future of Visual Shopping A Strategic Play in Visual Commerce Amazon’s latest innovation represents more than just another shopping feature—it’s a calculated play for dominance in the rapidly evolving visual commerce space. The retail giant’s intr…
For some time now, the Amazon app and smartphone camera have been able to photograph things and display suitable Amazon offers. The feature is called Amazon Lens. Now, for the time being only for selected customers in the USA and only in the Amazon Shopping App for iOS, this is also possible in real time, with Lens Live.
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