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Amazon Joins the Prebid Party With Its Own Adapter #SearchEngineMarketing
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Amazon Joins the Prebid Party With Its Own Adapter #SearchEngineMarketing
Amazon’s move to build a dedicated Prebid adapter marks a turning point in ad tech, signaling the dominance of open-source header bidding and a new era of interoperability. Amazon announced Wednesday it’s building a dedicated Prebid adapter. The move signals that Prebid has firmly established itself as the industry standard. For years, header bidding has been a battleground of competing technologies and approaches. Google famously built an alte…
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