Amazon Reveals Prime Day 2025 Dates. It's Not Going to Be a Two-Day Sales Event
- Amazon announced that Prime Day 2025 will span four days, beginning on July 8 and concluding on July 11, marking the longest duration the event has ever had.
- Prime Day began in 2015 to boost midyear sales and attract new Prime members who pay $14.99 monthly or $139 yearly to access deals.
- The expanded event features early deals and daily themed “deal drops” across categories, including big-ticket items like Apple AirPods and robot vacuums.
- In 2024, Prime Day reached $14.2 billion in sales, with U.S. Prime members benefiting from savings estimated at $500 each on shipping costs, highlighting the event's magnitude and exclusive member advantages.
- Extending Prime Day to four days suggests Amazon aims to increase sales and member engagement amid growing competition from other retailers’ discount events.
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PSA: Amazon Announced Its Longest Prime Day Yet With Early Deals on Coach, Dyson, and Apple—Up to 82% Off
Amazon announced that Prime Day 2025 will run from July 8 through July 11, and this is everything you need to know about the major four-day sale. Learn more about the best deals to shop, plus score early discounts on Apple, Adidas, Coach, and Dyson now for up to 82 percent off.
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