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Amazon extends Prime Day discounts to 4 days as retailers weigh tariff-related price increases
- Amazon extended Prime Day 2025 to four days, starting July 8 and ending early Friday, offering frequent deals and new perks for young members.
- The extension responds to shoppers wanting more time to save amid tariff-related price concerns and follows Amazon's 2019 expansion to two days.
- Many third-party sellers, including Outdoor Fellow’s founder Patrick Jones, stocked up on inventory early this year to avoid tariffs and plan to offer substantial discounts.
- Jones, who doubled his inventory of products sourced from China, plans to discount candles by 32% off the $34 price, while Walmart and others offer competing July deals.
- Despite cautious consumers and some sellers avoiding discounts, Adobe Digital Insights projects $23.8 billion in online spending, boosting competition among retailers this July.
87 Articles
87 Articles
Amazon expands Prime Day, eyes record sales despite consumer slowdown
Amazon Prime Day kicks off Tuesday, July 8, and what used to be a 24-hour shopping frenzy has now evolved into a nearly week-long sales event. However, this year, the real giant faces some economic headwinds. The Wall Street Journal reports that interest in Prime Day has waned in recent years, with year-over-year growth stuck in the single digits. Shoppers are also keeping a close eye on looming tariffs from the Trump administration, which coul…
Amazon Expands Prime Day to Four Days Amid Tariff Fears and Slower Consumer Spending
Amazon is extending its annual Prime Day sales and offering new membership perks to Gen Z shoppers amid tariff-related price worries and possibly some consumer boredom with an event marking its 11th year. The e-commerce giant’s promised blitz of summer deals for Prime members starts at 3:01 a.m. Eastern time on Tuesday. For the first time, Seattle-based Amazon is holding the now-misnamed Prime Day over four days; the company launched the event i…
Amazon is extending Prime Day deals in 2025, here’s why
Amazon is extending its annual Prime Day sales and offering new membership perks to Gen Z shoppers amid tariff-related price worries and possibly some consumer boredom with an event marking its 11th year.The e-commerce giant’s promised blitz of summer deals for Prime members starts at 3:01 a.m. Eastern time on Tuesday. For the first time, Seattle-based Amazon is holding the now-misnamed Prime Day over four days; the company launched the event in…
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