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Amazon Might Bring Ads to Alexa Plus: Here's What That Could Mean for You

Summary by Cnet
This marks a big shift for Alexa, which until now has mostly steered clear of overt advertising.

6 Articles

Lean Left

With its Alexa+ dialoguer, Amazon plans to insert ads into conversations to make its IA service profitable.

·Montreal, Canada
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Amazon CEO Andy Jassy wants to incorporate ads into the conversations of your AI-powered digital assistant Alexa+ after spending a fortune in the IA raceCurrently available in the United States, Amazon says Alexa+ has been deployed and is being used by millions of users. Amazon CEO Andy Jassy now wants to insert ads between these conversations, which will be a first for the company. Stressing the company's achievements...

Amazon apparently plans to integrate advertising directly into the conversations with its AI assistant Alexa+.

Amazon is exploring various ways to introduce ads in the renewed version of its AI-driven voice assistant, Alexa Plus, in order for advertising to play a role that "helps people discover new products" and also as a factor in boosting income.

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Bias Distribution

  • 33% of the sources lean Left, 33% of the sources are Center, 33% of the sources lean Right
33% Right

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The US Sun broke the news in New York, United States on Monday, August 4, 2025.
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