Amazon Wants to Design in-House Chips for Kindles, Fire TV, and Echo Speakers
Amazon is targeting 40 million annual shipments of proprietary processors as it moves more devices to locally run AI models, Kuo said.
10 Articles
10 Articles
Amazon could follow in Apple's footsteps by building its own processors — here's what that means for future Kindles and Fire TVs
With AI causing skyrocketing production and data costs across the industry, Amazon could be taking the Apple route of bringing processor design in-house in an attempt to save money.The leak comes from supply chain analyst Ming-Chi Kuo who claims that Amazon is "moving away from externally sourced processors and adopting a COT (customer-owned model)." According to Kuo, this decision was made because of the rapid expansion of AI compute and Amazon…
Amazon could pull an Apple for its next-gen Kindle and Fire TV chips
TL;DR Amazon reportedly plans to develop its own chips for Kindle, Fire TV, Echo, Ring, and other devices, reducing its reliance on third-party suppliers. It could help the company cut costs, reduce dependence on outside chipmakers, and build devices that work better with future AI features. The transition is expected to begin in 2027, with Amazon reportedly partnering with Alchip and aiming to ship around 40 million in-house processors annuall…
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