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Amazon converting Fresh supermarkets, Go stores to Whole Foods locations
Amazon will close about 70 Fresh and Go stores nationwide, focusing on expanding over 100 Whole Foods Market locations and boosting grocery delivery services, the company said.
- On Tuesday, Amazon announced it is closing all Amazon Fresh and Amazon Go stores, totaling 57 and 15 stores respectively, with most closing Feb. 1.
- After a decade of experiments, Amazon framed the move as a strategic shift to prioritize Whole Foods Market and same-day perishables delivery following years of expansion in Amazon-branded grocery formats.
- Amazon will convert a limited number of Fresh stores into Whole Foods and operate hybrid formats while continuing Fresh online grocery delivery and licensing the `Just Walk Out` technology in over 360 third-party locations.
- Whole Foods will become Amazon's only U.S. physical store brand after the closures, affecting 11 Seattle-area locations including the original Go store, and California stores will stay open about 45 days for labor notices, while Amazon is working to reassign workers.
- Expanding delivery, Amazon will extend Same-Day Delivery to 2,300 U.S. cities and open more than 100 new Whole Foods locations, increasing Whole Foods Daily Shop from five to 10 by the end of 2026.
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Amazon Fresh, Amazon Go Stores Set to Close
Citing the mounting success of its grocery delivery service and lack of a strong market for its physical stores, Amazon announced Tuesday it will shutter its Amazon Fresh and Amazon Go store locations, including roughly two dozen in California. “While we’ve seen encouraging signals in our Amazon-branded physical grocery stores, we haven’t yet created a truly distinctive customer experience with the right economic model needed for large-scale exp…
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Total News Sources153
Leaning Left25Leaning Right12Center72Last UpdatedBias Distribution66% Center
Bias Distribution
- 66% of the sources are Center
66% Center
L 23%
C 66%
11%
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