The Curious Case of the Missing Alexa+ Users – Many Are Still Waiting for 'Early Access'
- Amazon began rolling out Alexa+, its AI-updated voice assistant, to hundreds of thousands of users starting in late March 2025.
- This rollout followed Amazon’s February announcement of Alexa+, aiming to enhance the eleven-year-old assistant with generative AI capabilities.
- Despite the broad early access, media outlets and researchers have found few verifiable user reports or public reviews of the updated assistant.
- Amazon confirmed Alexa+ is available and claimed hundreds of thousands use it, with plans to expand access and roll it out to millions soon, prioritizing certain Echo Show owners.
- The limited public presence of Alexa+ users suggests technical or rollout challenges, but Amazon remains confident about the service’s current and future adoption.
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Six weeks on, Amazon Alexa+ shows few signs of public adoption
In February, Amazon confirmed the long-running rumors that it would be releasing a new Alexa assistant with integrated generative AI capabilities. The company promised it would be able to order groceries and takeouts, book table reservations, and perform complex, multi-step tasks.Read Entire Article
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