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Altuzarra’s Next Chapter Begins With a Rental Launch

Summary by Vogue ME
Customers checking out on Altuzarra’s website can now hit a “Borrow” button instead of “Buy”. Today, the American fashion brand is launching clothing rental in partnership with P180, the retail innovation firm that took a minority stake in the business last month. Photo: Courtesy of Altuzarra The team at Altuzarra is eyeing rental as a new revenue opportunity and a way to push full-price sales, says president Marta Lastra. In a statement, founde…
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