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Alpine Jewelers in Rexburg changes name, ownership after 17 years

Scott and Hollie Noble rebrand Rexburg's longtime Alpine Jewelers store as Noble Jewelers to focus on one location, planning a grand opening with community promotions in December.

Summary by East Idaho News
Scott and Hollie Noble pose for a photo in the store at 7 West Main Street in Rexburg. The signs for Noble Jewelers won’t be installed until next week. The lettering above is AI-generated. | Courtesy Hollie Noble REXBURG – A longtime jewelry store in Rexburg is under new ownership. Alpine Jewelers, which has operated at 7 West Main Street since 2008, is now Noble Jewelers. The name change went into effect on Nov. 1, though new signs won’t be ins…

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East Idaho News broke the news in Idaho, United States on Thursday, November 13, 2025.
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