Alpha Bank: New Era with a Renewed Corporate Identity - Changes in Branches, Salaries and Benefits

Ελεύθερος Τύπος

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Alpha Bank opens a new page in its history, presenting its renewed corporate identity with the central message “Defining a New Together”. This is a total rebranding, which does not herald the change, but comes to reflect the transformation that, according to the management, has already taken place within the Bank. Six years later [...] The article Alpha Bank: The new identity that seals the transformation of the Bank appeared first in the Free P…

CNN Greece

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Alpha Bank seeks to change the way it approaches and serves its customers, opening a new page after the transformation it has carried out over the last 6…More...

Capital.gr

parapolitika.gr

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parapolitika.gr

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"We grew to become more useful," said Alpha Bank Group CEO Vassilis Psaltis.

insider.gr

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Alpha Bank presented its new corporate identity today, with the central message "Defining a new Together." Identity does not precede change, it follows it.

sofokleousin.gr

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Alpha Bank is marking the next phase of its transformation, with a new corporate identity and the central message "Defining a new Together".

Business Daily

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With a new corporate identity, which retains the historic logo and the characteristic blue color, Alpha Bank is entering a new phase after the transformation of the last six years.