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Almond Breeze's anti-AI campaign with the Jonas Brothers
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Almond Breeze's anti-AI campaign with the Jonas Brothers
Blue Diamond Almond Breeze is breaking ranks with the current AI advertising boom. In its latest national campaign, the almond milk brand enlists the Jonas Brothers not just as talent, but as creative collaborators to push back against the flood of overengineered, AI-generated ads.This article explores how the Almond Breeze campaign uses simplicity and celebrity humor to cut through digital noise, and why its anti-AI stance reflects a deeper str…
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