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Shaq and Iverson Team up to Revive Reebok From Obscurity in the Netflix Docuseries 'Power Moves'
- Shaquille O'Neal and Allen Iverson star in Netflix's docuseries Power Moves, released June 4, as they lead Reebok Basketball's rebranding effort.
- They returned to Reebok, where Iverson debuted the Question sneaker in 1996 and O'Neal played 30 years ago, now holding executive roles since last October.
- The duo signs rising stars like WNBA player Angel Reese, whom Iverson calls the key to making Reebok relevant again in a competitive market.
- O'Neal describes himself as "an emotional guy," while Iverson became emotional reflecting on their deep friendship and shared mission to give back to the brand.
- Their leadership aims to restore Reebok's place by empowering a new generation and embracing the brand's 1990s risk-taking legacy with lasting cultural impact.
43 Articles
43 Articles
Associated Press News
Shaq and Iverson team up to revive Reebok from obscurity in the Netflix docuseries 'Power Moves'
Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.
Allen Iverson Cries While Describing His Friendship with Shaquille O’Neal: ‘I Love Him So Much’
Allen Iverson emotionally reflects on his relationship with Shaquille O'Neal during an exclusive interview with PEOPLE about their Netflix docuseries 'Power Moves,' premiering Wednesday, June 4.
Con un movimiento de poder, Shaquille O’Neal reconstruye el futuro de Reebok con la lealtad del pasado
Shaquille O’Neal fue una fuerza dominante en la NBA, un gigante gentil de 7’1” pies que destrozó tableros, acumuló cuatro títulos y dejó una marca imborrable como uno de los mejores centros en la historia del básquetbol. Pero desde su retiro en 2011, Shaq ha demostrado que su impacto va mucho más allá del deporte. Ahora, en el mundo de los negocios, desde los despachos y salas de juntas, Shaq demuestra que aún conserva la esencia del “MDE” —el M…
Always with the charisma that stands out, accepting the learning curve and a mastery mentality, Shaq leads the brand's new era that he bet for him in the 1990s, as reflected in Netflix's Power Moves series.
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