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Ferrari Unveils First Fully Electric Car

The new electric model drew criticism over its design and price, while shares fell as much as 8% before recovering, Reuters said.

  • On Monday, Ferrari unveiled the Luce, its first fully electric vehicle, prompting investors to sell shares down 8.4% in Milan on Tuesday amid concerns over brand identity.
  • Former Ferrari Chairman Luca Cordero di Montezemolo called the four-door car a "betrayal of Ferrari's history," while Italian Transport Minister Matteo Salvini said it was "anything but a Prancing Horse car."
  • Designed with former Apple design chief Jony Ive, the Luce features four independent electric engines generating 1,036 horsepower and costs €550,000, targeting technology entrepreneurs in Silicon Valley and China.
  • Shares steadied on Wednesday, gaining 0.28% after the initial sell-off. HSBC Global Investment Research maintained a "hold" rating while Bernstein rated the stock "Outperform," citing confidence in Ferrari's buyer feedback loops.
  • Ferrari targets fourth-quarter deliveries for the Luce to capture growing premium electric vehicle demand in China. The move comes as other luxury automakers have slowed or reworked their electric vehicle plans.
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71 Articles

Lean Left

Fifteen years ago, Ferrari's then chief Luca di Montezemolo said that Maranello's brand will never launch an electric car. In 2026 the world is completely different, and Ferrari has released "Light that is not only an electric car of 550.000 euros, but it is also the first vehicle ...

·Romania
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Lean Left

The Luce is the beginning of a new chapter and deliberately not a classic Ferrari, says the Ferrari boss. Apparently there are already many orders

·Vienna, Austria
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Lean Left

Ferrari's CEO Benedetto Vigna defended Thursday the price of around 550.000 euros of the new electric model Luce, stating that the car represents an investment in innovation and that it has already attracted strong interest from customers, including some very rich new buyers, transmits CNBC.

Lean Right

Usually the popular adage is certain: the dogs bark and the caravan passes. This is the feeling that invades the leaders of the brand after seeing the controversy around the first car completely...

·Portugal
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Reuters broke the news in New York, United States on Tuesday, May 26, 2026.
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