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Louis Vuitton and the Avignon Mademoiselles

  • On May 22, 2025, Louis Vuitton unveiled its Cruise 2026 line within the Cour d'Honneur at the Palais des Papes in Avignon, marking the venue's debut as a location for a fashion show.
  • The show drew inspiration from the venue's medieval history and theatrical heritage, with designer Nicolas Ghesquière emphasizing stage and performance elements.
  • The collection featured sculptural tailoring, metallic fabrics, and armour motifs blending Arthurian legend with modern design, supported by scenography from British artist Es Devlin.
  • The event under Avignon’s twilight sky attracted celebrities like Cate Blanchett and Alicia Vikander, with Louis Vuitton pledging support for the Palais des Papes’s $2 million lighting project.
  • The show reinforced fashion as a transformative, theatrical experience and generated significant economic impact for the city despite protests regarding labor and environmental concerns.
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Le Point.fr broke the news in Paris, France on Friday, May 23, 2025.
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