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All hail the independents and the challengers – the lifeblood of a vibrant sector (even if the big boys don’t recognise it)
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All hail the independents and the challengers – the lifeblood of a vibrant sector (even if the big boys don’t recognise it)
Charlie Mitchell, Head of Insights and Consumer Research, highlights how a wave of challenger brands and independents are reshaping the On Premise with energy, creativity, and resilience. In a landscape often clouded by pessimism, these innovators are proving that optimism isn’t just possible — it’s profitable.
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