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Alibaba rebrands food delivery app Ele.me in instant retail push

A beta version of the updated app, available to select users, adopts Taobao’s signature orange colour instead of Ele.me’s blue theme.

A beta version of the updated app, available to select users, adopts Taobao’s signature orange colour instead of Ele.me’s blue theme.

16 hours ago·Hong Kong

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South China Morning Post broke the news in Hong Kong 16 hours ago on Tuesday, November 4, 2025.

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