Women's Health Content Is 3 Times More Likely to Be Censored on Social Media
NORTH YORKSHIRE, ENGLAND, JUL 14 – A study found women's health posts are over three times more likely to be limited by social media algorithms than men's, reducing engagement by up to 69%, campaigners said.
- Earlier this year, Essity commissioned the experiment, finding women’s health engagement fell by 69% and men’s health engagement rose by 76%.
- Outdated social media algorithms routinely flag anatomically correct terms, blocking non-followers from accessing women’s health and sexual wellness content.
- A survey of 4,000 adults found 47% see social media as crucial for health education, and 45% oppose restrictions on accurate anatomical terms.
- Warning emerged from Essity’s spokesperson, who said `Our Bodyform brand is regularly censored`, adding that censoring medically correct menstrual health campaigns goes too far.
- Essity and CensHERship urge social media giants to adjust algorithms, aiming to help millions of women and girls access critical health information.
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Leaning Left3Leaning Right0Center27Last UpdatedBias Distribution90% Center
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90% Center
C 90%
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