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Maserati’s Future Hinges On Alfa Romeo’s Lifeline
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Maserati’s Future Hinges On Alfa Romeo’s Lifeline
Maserati and Alfa Romeo’s CEO is developing a new plan that could save both brands. The automakers may share R&D for future products and form closer organizational ties. The plan will be submitted for approval to Stellantis’ new CEO, Antonio Filosa, soon. Maserati may boast a rich heritage and iconic branding, but in terms of sales and profitability, it’s one of the weakest links in the Stellantis group, and that’s putting it mildly. Just consid…
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