Alfa Romeo And Maserati Team Up For Ultra Exclusive 'Few Off' Creations

Alfa Romeo and Maserati Reinvent Italian Bespoke with Bottega Fuoriserie

In an era of standardized car platforms, Alfa Romeo and Maserati are turning the clock back to the golden age of Italian coachbuilding. With their new Bottega Fuoriserie, the two brands are reasserting the art of made-to-measure – from limited runs to one-off automotive masterpieces. Something is clearly moving within Stellantis’ Italian division. The project, kept tightly under wraps until Tuesday’s media briefing, signals a renewed focus on cr…

Alfa Romeo And Maserati Team Up For Ultra Exclusive 'Few Off' Creations

Alfa and Maserati unite to create exclusive “few off” models. Buyers can expect new options and greater customization. It’s part of a multifaceted Bottegafuoriserie initiative. Alfa Romeo and Maserati are joining forces to establish the Bottegafuoriserie, which is being billed as a “new hub of automotive excellence.” It’s designed to transcend a single product or place by becoming the home of the most iconic automotive interpretations from Italy…

Italy’s New Made-to-Measure Atelier for Alfa Romeo and Maserati

In an era of standardized car platforms, Alfa Romeo and Maserati are looking for differentiation: with their new Bottegafuoriserie, the two brands are jointly reenforcing the Italian art of made-to-measure — from limited runs to one-off creations.

Alfa Romeo & Maserati join forces to create ultra-exclusive models

Italian automakers Alfa Romeo and Maserati are joining forces to build “few-off” flagship models under a new bespoke programme called Bottegafuoriserie. The new bespoke division will not only produce ultra-exclusive models but will also offer extensive customisation options to its customers, “becoming the cradle of high-emotion vehicles that push boundaries.” View this post on Instagram […] The post Alfa Romeo & Maserati join forces to create ul…

Maserati and Alfa Romeo to create twinned "few-off" flagships

Bottegafuoriserie bespoke programme conceived with similar brief to Bentley's Mulliner division Maserati and Alfa Romeo will create new “few-off” flagship models as part of their new Bottegafuoriserie bespoke programme. Similar to Bentley’s Mulliner and Lamborghini’s Ad Personam, the new division has been created to enable buyers to extensively customise their purchases and “turn their car into a unique model”. Maserati and Alfa Romeo said Botte…