The German discounters are competing for a prize. Aldi relies on the best price for everyone - without any bonus app. Lidl counters digitally. Who has the better strategy? By Anke Heinhaus.
The German discounters are competing for a prize. Aldi relies on the best price for everyone - without any bonus app. Lidl counters digitally. Who has the better strategy? By Anke Heinhaus.