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Aldi Polska Is Investing in Cosmetics. Private Labels Have Surpassed 30% of Its Offerings.
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Aldi is revamping its cosmetics offerings and increasing the importance of its private labels. Their share in the category has increased from 18% in 2024 to over 30% in 2026. The German discounter is developing the Lacura brand, while also combining its core range with products inspired by premium trends and social media.
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