Albertsons launches new offsite shopping capability

Albertsons launches new offsite shopping capability

The feature allows online customers to add products, recipes, coupons and offers from media like display ads directly to their digital Albertsons cart.

Albertsons’ Add-It Button: Retail Media’s Click-to-Cart Revolution

Albertsons Cos. is deploying a new advertising tool called Add-It, designed to bridge the gap between digital impressions and actual purchases in the offsite retail media arena. This beta program, launched by the grocer’s Albertsons Media Collective, allows consumers viewing display ads or shoppable content across the open web to instantly drop products, recipes, coupons, or offers directly into their Albertsons online shopping carts. The move a…