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AI’s Role in Marketing: Enhancing Strategy, Not Replacing It
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AI’s Role in Marketing: Enhancing Strategy, Not Replacing It
Industry experts warn that AI is not the main threat to marketing; lazy, generic execution is. While AI boosts efficiency, overreliance without strategy erodes brand trust. Personalised AI, guided by human creativity, delivers better results. B2B brands must prioritise quality over quantity, using AI to enhance strategic messaging rather than replace authentic communication. AI’s Role in Marketing: Enhancing Strategy, Not Replacing It As artific…
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