Airtel Kenya's Aggressive Growth Strategy: Network, Value, Competition

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Airtel Kenya's Aggressive Growth Strategy: Network, Value, Competition

Airtel Kenya says it is pursuing growth in Kenya’s mobile market with a multipronged strategy focused on affordability, network expansion, and customer-centric initiatives. Airtel notes that affordability, particularly in mobile money transactions,. Their “Rudishiwa Transaction Fee Campaign,” launched in December 2023 and continuing, reimburses customers for transaction fees.  As Managing Director Ashish Malhotra explained, “When [...] The post …