Airtel Kenya's aggressive expansion challenges Safaricom's dominance

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Airtel Kenya's aggressive expansion challenges Safaricom's dominance

After years of playing second fiddle to Safaricom, Airtel Kenya is gaining ground in mobile subscriptions, internet services, and mobile money. With aggressive pricing, strategic expansion, and a growing market share, the telco is positioning itself as a real challenger in an industry long dominated by a single player. While Safaricom still controls 65.7% of Kenya’s mobile market, Airtel’s 29.5% share shows faster growth. In the past year alone,…