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Airtable Marketing Strategy: How They Built a Brand That Wins - Lilach Bullock
Summary
Airtable built its brand by turning a flexible database into something anyone could use, then let its product do the selling. Through a generous free tier, a public template gallery, and content built around real use cases, Airtable grew a loyal following long before it spent heavily on traditional advertising. Airtable launched in 2015 as a tool that blends the familiarity of a spreadsheet with the power of a database. Founded by Howie Liu, And…
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