Airbnb’s Hotel Strategy Is Now ‘Much Bigger’ – Net News 1

Airbnb’s Hotel Strategy Is Now ‘Much Bigger’ – Net News 1

ICYMI: There is absolutely no doubt that eventually Airbnb will take on Booking.com head-on in homes and hotels. But then…

Airbnb goes for the aperture as hotels go soft

Soft economy, soft brand seems to be the rule these days. It’s starting to feel like a while since we had a good, hard brand around here, but never mind, if you have an independent hotel it’s ankles ahoy and let the brand beauty parade continue. Following the Series by Marriott and Outset by Hilton launches, we have IHG and Noted Collection. Noted is IHG’s 21st brand and is focused on the premium end of the market and, said CEO Elie Maalouf: “fi…