Netflix Is Now Using Generative AI — but It Risks Leaving Viewers and Creatives Behind - BusinessWorld Online

Netflix is now using generative AI — but it risks leaving viewers and creatives behind - BusinessWorld Online

NETFLIX’S recent use of generative artificial intelligence (AI) to create a building collapse scene in the sci-fi show El Eternauta (The Eternaut) marks more than a technological milestone. It reveals a fundamental psychological tension about what makes entertainment authentic. The sequence represents the streaming giant’s first official deployment of text-to-video AI in final footage. According to Netflix, it was completed 10 times faster than …

AI powers Netflix visual effects in El Eternauta TV series

This has been confirmed by Netflix’s co-chief executive officer, Ted Sarandos, who stated that the company also employed generative AI