Marketing Measurement Enters New Era as Brands Shift to Outcomes, AI and Creative Intelligence
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New WARC report explores emerging trends in measurement
AI-powered measurement enables faster, more responsive decisions but poses transparency and control risks, says WARC in its new report. As marketing measurement continues to evolve, global marketing effectiveness organisation WARC has released The Future of Measurement 2026. The new report explores the latest emerging trends in media and creative measurement, focusing on three key areas: the shift to outcomes measurement; how AI is moving measur…
Marketing measurement enters new era as brands shift to outcomes, AI and creative intelligence
New Delhi: As marketing measurement continues to evolve, WARC released The Future of Measurement 2026, a report that explores the latest emerging trends in media and creative measurement. It focuses on three key areas: the shift to outcomes measurement; how AI is moving measurement upstream; and the rise of creative intelligence. Paul Stringer, Managing Editor, Research and Insights, WARC, said, “Marketing measurement is no longer just about u…
AI-powered measurement enables faster decisions but raises transparency concerns: WARC Report
Mumbai: WARC, the global authority on marketing effectiveness, has released The Future of Measurement 2026, a new report examining the emerging trends shaping media and creative measurement. The report highlights how AI-powered tools are transforming marketing measurement by enabling faster, more responsive decision-making, while also raising concerns around transparency, governance, and control. The report focuses on three key areas driving cha…
AI-powered measurement enables faster, more responsive decisions but poses transparency and control risks
WARC releases The Future of Measurement 2026, exploring emerging trends in media and creative measurement 7 May 2026 – As marketing measurement continues to evolve, WARC, the global authority on marketing effectiveness, has today released The Future of Measurement 2026, a report that explores the latest emerging trends in media and creative measurement. It focuses on three key areas: the shift to outcomes measurement; how AI is moving measuremen…
Artificial intelligence is redefining the way brands create campaigns, understand audiences and make strategic decisions. In this context, the National Marketing Congress 2026 (CNM 2026) will integrate into Stage Marketing the conference “Creativity in the Age of Artificial Decisions,” a talk that will explore how creativity evolves in an environment dominated by data, algorithms and automation. The session will be held on May 19 at Expo Santa F…
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