AI museum brings sights, sounds and smells of the rainforest
The museum’s debut exhibition uses billions of images and visitor biometrics to create an evolving Amazon experience, with chocolates and T-shirts as takeaways.
- On Saturday, June 20, 2026, Dataland opened in Los Angeles, debuting the inaugural exhibition "Machine Dreams: Rainforest" created by Refik Anadol and Efsun Erkilic.
- Refik Anadol was inspired by a visit to the Brazilian Amazon, telling AFP, "The question was: can the rainforest come to us?" The exhibit uses 10 million lines of code and 1.5 billion pixels.
- Equipped with medical-grade devices, visitors track heart rates and movement while interacting with the model. Efsun Erkilic explained the system is "dreaming," gathering data to recreate reality "from a more poetic place instead of a scientific place."
- Guests can sample chocolates with flavors generated by the model or print T-shirts and paintings resulting from their interactions, serving as tangible souvenirs of the ephemeral experience.
- Dataland challenges the traditional museum role of preserving the past, instead positioning cultural institutions as engines of creation through AI-generated experiences designed to expand human imagination.
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This Saturday, Los Angeles inaugurates Dataland, presented as the first museum in the world dedicated to art generated by artificial intelligence. Home-made AI model, "decarbonated" energy, sensory path... A tour of a project that fascinates as much as it divides.
This Week at Persuasion
The world’s first Museum of AI Arts, Dataland. Its inaugural exhibition “Machine Dreams: Rainforest,” inspired by visits to the Amazon rainforest, displays 360-degree multi-sensory evolving art experiences. If only there were another way to get a multi-sensory experience of a rainforest, eh? (Photo by Mario Tama/Getty Images.)Our weekly Intellectual Boo…
The location of the museum is located in the heart of the city centre, in the Grand LA complex designed by Frank Gehry, across from the Walt Disney Concert Hall. Behind the project is the Turkish-American artist Refik Anadol and his partner Efsun Erkiliç, who want to demonstrate that the machines can be allied rather than threats. "The system is work of art," said Anadol for Los Angeles Times, according to Le Figaro. At the local level, the arti…
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