AI is changing how Americans choose snacks, says Conagra
Conagra said a $198.2 billion snack market is shifting toward nutrient-dense products as consumers use AI to find snacks for specific health goals.
- On Wednesday, Conagra Brands reported that Americans are increasingly using AI tools to guide snack purchases, prioritizing specific health goals over traditional shopping methods.
- Conagra partnered with research firm Circana to analyze more than 53 million shopping transactions across 17,000 products, revealing the snacking sector generates $198.2 billion in annual retail sales.
- Driven by the White House's "Make America Healthy Again" initiative and weight-loss drugs, consumers increasingly seek nutrient-dense options, while Gen fuels demand for bolder flavors.
- Bob Nolan, Conagra's senior vice president of growth science, noted traditional categories face pressure as "the emergence of these more nutrient-dense snacks and snacking for purpose have started really growing and accelerating."
- Rather than searching for specific products, shoppers prioritize needs like protein or fiber, a shift Nolan said reflects how "snacks are playing a bigger and more personal role in consumers' lives.
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17 Articles
Americans are increasingly calling on artificial intelligence to decide to eat as a snack, according to Conagra Brands, a trend that the producer of Slim Jim protein sticks claims to contribute to increasing demand for foods with high protein content, intense flavors and products adapted to specific health objectives, writes ...
Americans are increasingly asking artificial intelligence what to eat as a snack, according to Conagra Brands, a change that, according to the manufacturer of Slim Jim meat bars, is helping to boost demand for foods with a higher protein content, marked flavors and products adapted to specific health goals. Driven in part by the rapid expansion of weight loss medicines and the White House's Make America Healthy Again initiative, consumers are lo…
Artificial intelligence is changing the way American consumers discover and buy snacks. An analysis by Conagra and Circana points to the advancement of products with more protein, fiber, intense flavors and benefits associated with personal health goals.
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