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AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

On Thursday, Google released its annual ads safety report, highlighting that Gemini AI-powered tools caught over 99% of policy-violating ads last year before they reached audiences.
Bad actors are increasingly using generative AI to create deceptive ads at scale, complicating the long-standing problem of Malvertising that targets users with fake login pages and cryptocurrency scams.
In 2025, Google blocked or removed more than 8.3 billion ads and suspended 24.9 million accounts, while improved model accuracy reduced incorrect advertiser suspensions by 80%.
Keerat Sharma, General Manager of Ads Privacy and Safety, said Gemini analyzes hundreds of billions of signals to determine advertiser intent, allowing the system to "stop things right at the front door."
Matt Seitz at the University of Wisconsin-Madison suggests this technological arms race will continue, as experts believe the push and pull between AI-powered scams and defensive systems moves toward "AI versus AI.

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Lean Left

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

Artificial intelligence is playing a big role in creating online spam and scams — but also in combatting it.

6 days ago·United States

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BleepingComputer

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Google expands Gemini AI use to fight malicious ads on its platform

Google says it is increasingly using its Gemini AI models to detect and block harmful ads on its advertising platforms, as scammers and threat actors continue to evolve their tactics to evade detection.

6 days ago

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