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AI in SEM: How Machine Learning Is Changing Paid Advertising
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AI in SEM: How Machine Learning Is Changing Paid Advertising
Search Engine Marketing (SEM) is an important tool for businesses as it helps in attracting new customers and simultaneously increasing sales. Paid advertising plays a key role in SEM and companies spend a large portion of their marketing budgets to get the ads reach the right people. Artificial intelligence (AI) and machine learning (ML) are lately changing the way it works. It is making SEM faster, smarter as well as more effective. Let us exp…
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