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AI Hype Vs Reality: What Actually Works For Businesses In 2025
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3 Articles
Halfway between real integration and hype, artificial intelligence dominates the conversation when it comes to new technological trends. AI is cited in the World Economic Forum's The Future of Jobs Report as the main technological trend, associated with information processing tools, that will impact business transformation over the next five years. When discussing working with these tools, especially now that generative AI is accelerating its ex…
AI & Loyalty: Separating Hype from Reality
AI is everywhere. Yes, we know, quite a shocking statement… Of course, we’re just joking, every marketing and loyalty professional knows that the AI loyalty hype is dominating headlines—and boardroom conversations. But as the initial rush fades, many loyalty leaders are stepping back and asking: Is this all hype, or are we on the verge of something truly valuable? The answer depends on your approach. This article breaks down where AI in loyalty…
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