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AI Gets B2B Sales Wrong—And It’s Costing Companies Real Revenue
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AI Gets B2B Sales Wrong—And It’s Costing Companies Real Revenue
NEWARK, DE — Artificial intelligence tools increasingly used by buyers to research software products are delivering incorrect pricing and feature information in nearly two-thirds of cases, according to a new study that raises fresh concerns about lost deals and distorted purchasing decisions. Kodec AI said its analysis found that AI platforms returned inaccurate or misleading answers in 62 percent of simulated buyer queries involving B2B softwar…
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