US Edition
Airfare by algorithm: Delta leans into AI pricing — but is it a good thing?
UNITED STATES, JUL 17 – Delta plans to increase AI-based personalized pricing from 3% to 20% of domestic tickets by year-end, aiming to boost revenue per seat by 9% through dynamic fare adjustments.
- Delta plans to price 20% of its flights individually using AI by the year's end, an increase from 3%.
- Senator Ruben Gallego criticized Delta's AI pricing approach as 'predatory pricing', suggesting it exploits customers.
- Experts warn that the dynamic pricing may create trust issues among passengers, who could feel unfairly treated if charged differently for the same services.
- Industry leaders emphasize the importance of transparency in AI pricing to maintain customer trust and improve experiences.
41 Articles
41 Articles
US senators raise alarm about Delta plans to use AI to set ticket prices
WASHINGTON (Reuters) -Three Democratic senators pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of artificial intelligence to set ticket prices, raising concerns about the impact on travelers.
Delta Tests Shark Skin-Inspired Coating On 767s, Aiming To Cut Fuel Consumption By 4%
Delta & Microtau An innovative Australian aviation startup is making waves in the aerospace industry by turning to nature for inspiration. The company, MicroTau, has developed a cutting-edge adhesive film modeled after the unique texture of shark skin, offering a novel way to enhance the efficiency of aircraft. This biomimetic technology, which takes cues from the natural world, promises not only to improve flight performance but also to help c…
Senators raise privacy concerns over AI-pricing used by Delta Air Lines
A trio of U.S. lawmakers want answers from Delta Air Lines over an announced expansion of artificial intelligence (AI) to set individual passenger fares. Senators argued Delta's new pricing practice is full of privacy concerns. Democratic Sens. Ruben Gallego of Arizona, Richard Blumenthal of Connecticut, and Mark Warner of Virginia sent a letter on Monday, July 21, to Delta, demanding details of its strategy to employ AI-based revenue systems a…
Senators demand answers about Delta's new AI-driven pricing plan
Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices based on user data.Ben Curtis/AP Photo; Saul Loeb/AFP via Getty ImagesDelta is planning to use AI to set prices individually tailored to each customer.Sen. Ruben Gallego and two colleagues sent a letter to Delta seeking answers.They said that the plan raises privacy concerns and could harm cash-strapped consumers.Delta Ai…
Delta is just the beginning: How AI is going to put dynamic pricing into everything you buy
Summer vacation season is here, but it may be the last time Americans can travel affordably by plane—especially if Delta has its way. As the world’s largest airline by annual revenue and the second-largest by passengers carried, Delta is a leader in the industry. That’s what makes its plans to use AI for ticket pricing so concerning. According to Delta President Glen Hauenstein, about one in five tickets the airline sells by year’s end will be p…
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