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Ai Displaces Search Engines as Shopping Guide

Find suitable products online, research prices and browse reviews: Up to now, this has usually been done with a search engine. However, times are changing, as a study shows.

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Find suitable products online, research prices and browse reviews: Up to now, this has usually been done with a search engine. However, times are changing, as a study shows.

Research products, search reviews, compare prices: AI can simplify online shopping considerably. Already half of all AI users in Germany use ChatGPT and Co. as co-pilots for purchasing.

·Frankfurt, Germany
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The AI displaces search engines as purchasing advisors in Germany Oslo, 23 Jul (dpa) – About half of users of artificial intelligence (IA) in Germany often consult at least sometimes ChatGPT and other similar tools as advisors for their purchases and no longer search engines. This result is reflected by a study carried out by the Norstat market research institute commissioned by Verdane, a leading European investment company. 3% of respondents a…

Pay-per-click campaigns on Google and Facebook are losing their impact massively: AI-supported assistants such as ChatGPT or Google Gemini revolutionize online shopping, bypassing the traditional advertising funnel.

Berlin: A Wednesday market research study concluded that more than half of the users of artificial intelligence used artificial intelligence before electronic shopping engines. 3% of those surveyed by the Norstadt Research Institute said that they always preferred to use artificial intelligence tools over electronic shopping engines. 14% said that they often use artificial intelligence, while 35% said [...]

Dealers have to rethink their thinking. In online shopping, almost half of people in Germany are already relying not only on classic search engines, but on artificial intelligence.

·Germany
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Frankfurter Allgemeine broke the news in Frankfurt, Germany on Wednesday, July 23, 2025.
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