US EditionEpic’s Tim Sweeney Says AI Tags Make ‘No Sense’ as ‘Nearly All Future Production’ Will Be Made with AI Anyway
Epic CEO Tim Sweeney argues AI tags are unnecessary as AI will be integral to nearly all game development, contrasting with Steam's AI content disclosures.
- Tim Sweeney, Epic Games CEO, said tagging AI use 'makes no sense' because AI will be involved in nearly all future production, unlike Steam’s visible notices on ARC Raiders.
- Sweeney argues that generative AI is becoming another standard development tool like compilers and physics engines, and the final product still reflects the creativity of development teams.
- On Steam, developer pages state AI use disclosures, with ARC Raiders noting procedural- and AI-based tools and critics pointing to AI-generated vocal lines.
- PC storefronts are experimenting with whether generative AI needs consumer-facing labels or can be handled behind the scenes, while how long Steam and Epic Games Store differ may depend on regulation, litigation, or consumer pressure.
- Because rights questions persist, Sweeney said AI tagging fits art exhibits and digital content licensing marketplaces, while label disputes continue amid legal fights over training data.
17 Articles
17 Articles
Epic's Tim Sweeney says AI labels on Steam are meaningless as generative tools become universal
Valve introduced a formal policy on generative AI for Steam in early 2024, requiring developers to disclose how AI systems are used in each game and adding visible 'AI-generated content' disclosures on individual store pages. Nexon's co-op shooter Arc Raiders is one such example.Read Entire Article
In the recent discussion about the use of AI in video games, Epic Games CEO Tim Sweeney has voiced clear criticism of Valve's AI guidelines for the Steam platform. Sweeney questioned the usefulness of the obligation for developers to disclose the use of AI-generated content. He argues that this requirement is becoming increasingly irrelevant as the use of generative AI in game development is increasing. Criticism of Valve's AI policy Why does Sw…
Epic CEO wants Valve and Steam to stop requiring devs to disclose generative AI usage
A couple of weeks after arguing that generative AI shouldn't be considered in videogame reviews, Epic CEO Tim Sweeney is calling for Steam and digital storefronts generally to stop requiring generative AI disclosures. Sweeney's argument is broadly that all videogames will use generative AI tools at some stage, so you and I might as well stop hearing about it. He thinks tagging things as made with generative AI is only necessary when there's a f…
Coverage Details
Bias Distribution
- 100% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
