Lawmakers Want to Call Out AI in Advertising but Can't Decide How

Lawmakers want to call out AI in advertising but can't decide how

(The Center Square) – The pitch from Pennsylvania Rep. Chris Pielli to fellow lawmakers about his bill is straightforward – "If it is AI, it has to say it is AI" – but there is nothing straightforward about the bill's…

Pennsylvania approves bill to force companies to disclose AI in ads

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Pa. House approves bill to force advertisers to tell you when ads are AI-generated

What happens to the idea of “buyer beware” inherent in a free-market economy when the buyer isn’t sure what constitutes reality itself?The state House grappled with this existential question in the form of a bill that would require advertisers to clearly label materials generated by AI, as research continues to show that AI-created ads have become ubiquitous — and many consumers can’t tell they were generated by AI.

AI disclosure required in advertising under bill that cleared Pa. House

HARRISBURG — Legislation advanced out of the Pennsylvania House on Wednesday seeking to require that companies disclose whether advertisements for their goods and services were modified or created by artificial intelligence.