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AI, digital tools to reshape East African exports
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AI, digital tools to reshape East African exports
GENEVA, Switzerland, (ITC News) – A landmark gathering of East African and European trade promotion organizations revealed a shared playbook: go digital, know your markets, map your clients, and use AI to get ahead. A first for trade Trade promotion organisations from across East Africa and Europe met together for the first time in April to discuss a shared challenge: how to help small exporters compete in global markets. Three themes dominate…
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