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AI clampdown on ‘faux-zempic’ claims: Do more rulings lead to better compliance?

Summary by nutraingredients.com
The UK ASA is using AI to crack down on misleading supplement ads, especially weight management and GLP-1 related claims. But does a surge in rulings improve compliance—or risk 'warning fatigue' across the industry?
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nutraingredients.comnutraingredients.com

AI clampdown on ‘faux-zempic’ claims: Do more rulings lead to better compliance?

The UK ASA is using AI to crack down on misleading supplement ads, especially weight management and GLP-1 related claims. But does a surge in rulings improve compliance—or risk 'warning fatigue' across the industry?

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nutraingredients.com broke the news in on Wednesday, August 13, 2025.
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