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AI Can’t Build Culture, Says Secret Level CEO
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AI Can’t Build Culture, Says Secret Level CEO
When Coca-Cola debuted its first fully AI-generated holiday commercial in late 2024, the project marked a turning point in branded storytelling. Created in just four weeks by Secret Level, the spot was a sleek display of AI’s production power, but its lasting impact may be more cultural than technical. “It was very much a team of bespoke creatives crafting a single piece of advertising art,”… Source
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