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AI Can Boost Creativity, But Only If We Think Before We Prompt
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AI Can Boost Creativity, But Only If We Think Before We Prompt
Generative AI can boost creativity at work—but only for people who know how to use it well. A new study from Tulane University finds that tools like ChatGPT help employees generate better ideas, but the biggest gains go to those who think carefully about their work and how to use AI in a deliberate way. The researchers partnered with a tech consulting firm to run a real-world experiment. They split 250 employees into two groups: one could use Ch…
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