Tim Cook: Apple "Reluctantly Raised Prices" as Memory Costs Spiral Out of Control

Apple just raised prices on new and older iPhones. Here’s what they cost now.

Apple and other gadget makers have raised prices in part because of the shortages of key components in hot demand by AI companies.

Tim Cook: Apple "Reluctantly Raised Prices" as Memory Costs Spiral Out of Control

Tim Cook called it a hundred-year flood in memory pricing, and now Apple is betting a $2,400 foldable iPhone can keep margins intact while rivals have already lapped the category twice.

Tim Cook: Apple “Reluctantly Raised Prices” as Memory Costs Spiral Out of Control

The post Tim Cook: Apple “Reluctantly Raised Prices” as Memory Costs Spiral Out of Control appeared first on 24/7 Wall St.. Apple’s (NASDAQ:AAPL) product event lands tomorrow, and the story ahead of it has less to do with hardware romance than with margin arithmetic. On September 8, 2026, CNBC…

AI Boom Drives Memory Costs Higher as Tim Cook Warns of “100-Year Flood”

The artificial intelligence boom is driving sharply higher demand for memory and storage components, creating cost pressures for consumer electronics companies and prompting Apple to raise prices on some products.