AI Agents Make Up a Third of All Search Traffic Toward Brands, Report Says

AI Agents Make Up a Third of All Search Traffic Toward Brands, Report Says

As people turn to AI for shopping research and recommendations in large numbers, brands will start optimizing for AI tools.

How AI is hijacking fashion retailers’ hard-won website traffic

For more than two decades, fashion and beauty brands have lived and died by the rules of Google’s search engine. From carefully crafted meta descriptions to blogs seeded with trending terms, the quest to climb search rankings has been one of the industry’s most consistent (and most costly) marketing obsessions. But in the span of less than a year, the rise of AI-generated overviews is shaking up that order, and rewriting both the rules of SEO an…

AI Agents Drive Third of Brand Search Traffic, Report Finds

SEO REPORT AI agents are actively searching for brands, a volume that now rivals a third… The post AI Agents Drive Third of Brand Search Traffic, Report Finds appeared first on TIme News.

AI Agents Are Using a Third of All Search Traffic Meant Towards Brands, Report Says

AI agents are engaging in searching for brands at a scale that's equal to a third of equivalent organic search, according to a report from digital marketing company BrightEdge published Wednesday. BrightEdge defines an AI agent as any AI tool that does work on your behalf. For example, if you ask ChatGPT to find the most cost-effective bikes for teenagers to ride on gravel, OpenAI will use its live web browsing feature to look across bicycle bra…