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Agreement to boost SMME participation in Kenya’s tourism growth

Summary by Tourism Update
Small, medium and micro enterprises (SMMEs) will play a pivotal role in the promotion and growth of the tourism industry in Kenya under a new partnership agreement signed by the Kenya Tourism Board (KTB) and the Tour Operators Society of Kenya (TOSK). The agreement enables the entities to undertake collaborative marketing campaigns showcasing Kenya's diverse tourism offerings
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Tourism Update broke the news in on Tuesday, February 18, 2025.
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