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Ascott Scales Agentic Commerce with AI-Ready Infrastructure
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2 Articles
Ascott scales agentic commerce with AI-ready infrastructure
Ascott, the wholly owned lodging business unit of CapitaLand Investment (CLI), has embarked on a decisive push into AI-ready infrastructure to position itself at the forefront of agentic commerce, as intelligent agents increasingly take over how travellers plan and book their stays. Three strategic collaborations with Accenture, Amadeus and EHL Hospitality Business School will advance this AI-ready transformation across digital architecture, di…
Commerce Agents are currently one of the most discussed developments in digital commerce. Instead of just supporting, AI agents are gaining increasingly active roles along the customer journey: They compare offers, trigger orders, choose the shipping option, take into account discount models and thus take over essential parts of the purchase decision. Thus, the logic in commerce shifts noticeably. No longer the click on an ad or search result is…
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